This week, we welcome our friend, Bryan Cohen, to the Round Table to discuss writing book copy. Those tight little paragraphs that adorn the back of your book, your sales page, your query letters, your marketing. If you’ve been dreading distilling your masterpiece into a few pithy sentences in order to attract readers, then you must listen to this episode.
Join Bryan’s free Amazon Ad Challenge right now at www.bestpageforward.net/challenge
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AUDIO
SHOW NOTES
Why should author’s know how to craft copy for their book? What are the fundamentals? How do you find the number one conflict in your book? And then how do you make it exciting? What is the structure of a book blurb? And where do most author’s run into problems?
Make sure to check out Bryan at www.bestpageforward.net
Want to hear more from Bryan? He gives up to date self-publishing news at sellmorebooksshow.com
Want to learn more about writing descriptions? Check out www.sellingforauthors.com
What we talked about:
Why do we need to know how to craft copy? Why is it important and relevant to authors? (2:35)
What are the fundamentals? (5:28)
How do you find your number one conflicts? (7:50)
How do you make the internal conflicts exciting? (9:45)
Find your key moments. (11:58)
What is the structure of this kind of writing? (15:10)
What about spoilers? (19:40)
How do you make it exciting, brief, and different from all of the other books? Should you use cliche? (21:10)
What are the best ways to be so succinct, and get the job done? (26:33)
Keep up the momentum. (29:50)
What are common mistakes that Bryan sees? (33:45)
A bit about Best Page Forward and Bryan’s coming challenge! (35:05)
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